Finding a Niche and a Product to Market

Trending Ecommerce Niche Products That Are Killing It [12222 Update]
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Active Hound is an example of a brand that solved a pain point in the market. After talking to other dog owners at their local park, the founders, Lucy and Zak, noticed pet owners were continually frustrated that the pricey dog toys they were buying lacked the durability needed to withstand the wear and tear of a playful pet. Hearing about this frustration inspired them to create a line of ultra-durable dog toys. It's worth paying close attention whenever you notice common frustrations with an existing line of products.

This willingness-to-pay can be an important qualifier when evaluating the potential opportunity of any product, or line of products. For example, golfers are well-known for investing hundreds or even thousands of dollars to lower their score by a few strokes. Additional benefits can include higher levels of engagement and loyalty with your brand, as enthusiastic customers are generally more involved in the industry and get more value out of the products they purchase. Impact Mouthguards sell dentist-level quality mouthguards that come in wild designs that capture the competitive spirit of their customers.

Eric Bandholz started Beardbrand as a blog discussing business and sales strategy. Slowly, his passion for beards crept into the blog. Over time, he turned his passion for the bearded lifestyle into a separate and successful ecommerce business selling beard-grooming products.

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Moorea Seal is another example of someone who turned their passion into a successful online business. In Moorea, a full-time artist living in Seattle, became self-employed through various creative pursuits: blogging, running her own jewelry business, freelance illustration, and graphic design. In late , she retired early from design to spend more time on her passions and narrow her focus. In , Moorea opened a store on Shopify. The Moorea Seal shop is a curated selection of beautiful accessories that highlight handmade products from artists in the United States.

Has working in a particular industry helped you learn the ins and outs? Maybe you have a skill or a particular set of experiences that makes you more knowledgeable than the average person on a particular topic. Retro Supply is an online shop that sells digital assets for graphic designers and illustrators inspired by history. Recognizing a trend early enough can be a significant win for a new business. And thanks to the nature of digital marketing, your paid spend will probably be lower and opportunities to build long-term SEO traffic may be more abundant.

A trend , meanwhile, is something that fulfills an existing need in a new way, which is why their demand holds for much longer than a fad. Knox Labs were early to market with their cardboard VR headsets. Whether you already sell products online or not, there is a wealth of insight you can glean from customer reviews. Lets face it, when you start something new for business anything! Trust me. This is the really fun part when it comes to finding your niche!

Finding The Best Products To Sell Online:

But we didn't want to stop there. People will always be interested in easy weight loss. The latter is highly unlikely. Skip to content. Upsell and cross-sell opportunities, search volume and trending up.

This is a free tool that allows you to find out both local and global search volumes for certain keywords, related keywords, as well as the competitiveness of those keywords, too. Do this simply by going to Google. You then get to see how many other pages get listed in the results for the keyword, along with any PPC competition, too! But with apparel being such an over-saturated market already, any new businesses will have to work hard to stand out.

Two ways to make that happen are to have very niche-specific branded apparel or hyper-local apparel. An example of niche-specific apparel includes the IconSpeak t-shirts that appeal to the niche of people who like to travel, which we discussed in our Nomad Gear: 10 Minimalist Travel Essentials for Digital Nomads article.

Hyper-local apparel refers to creating products that cater to a very defined audience in a certain geographical area. For example, we launched a 24 hour t-shirt business as a fun side project and targeted a hyper-local audience with creative designs that appealed to commuters that frequented local subway stations. Enamel pins seem to be one of those recurring trends that come around every few years and has been around for several decades.

These pins are a great fashion accessory as they spruce up anything from bags to jackets to t-shirts, etc. They can be tiny and still be called statement pieces. Enamel pins, on the other hand, are also used by companies, NGOs or individuals that want to represent that they stand for something in particular.

2: Do Keyword Research To Evaluate Your Chances

A tiny product like this holds great social and cultural significance as it can be a signifier or the medium of a certain message. Ideally, to sell these in high volumes, you might want to build a strong marketing campaign and perhaps target fandoms, lifestyle groups, and pop culture enthusiasts. Depending on the size, knit pattern, and material of the beanie hat, they are widely purchased and even worn in places with a warmer climate. The fact that most of the styles are unisex automatically widens your target audience. When the winter months do arrive and the temperature drops, this product will almost become a necessity for customers.

How To Use Google Trends, 2019 Update! Market Research To Compare Keywords, Topics & Niches, Fast!

A great way to increase sales would be to bundle beanie hats with other winter accessories like gloves or a maybe even a scarf — all these products are easily available to stock. Another great product for dropshippers is fitness leggings. This product caters to multiple target bases which make them a versatile commodity for anyone focusing on building a fashion, fitness or athleisure brand. Just like beanie hats, fitness leggings are also extremely light, come in a plethora of styles, fabrics, and colors, and are inexpensive to stock and ship.

As a dropshipper, you can easily stock your inventory with multiple styles and options to test out what sells the best, while providing your customers with great options, which keeps them happy and coming back to your store. Titanium is a premium material, yet relatively cheaper than other precious metals, and the fact that there are several ring designs to choose from to suit every taste, definitely bolsters its place in the trending category.

Yep, you read that right. Socks are another one of those evergreen products that are almost always trending. In fact, novelty socks have been trending for a few years now, especially around the holidays. The one thing to keep in mind, however, is that while novelty socks are a great niche, regular socks have far more competition and the market is saturated for them. Unicorns pajamas might just be exactly what you need to add to your inventory for a bit of magic!

This product is eye-catching, a novelty, and trending on social media, which makes it perfect to build a fun marketing campaign around. Leather bracelets have been gaining traction for a while and cater to several different niches. As a merchant, you can get the product in multiple colors and styles which means that it can be bundled with similar products to boost sales. Due to their low cost of sourcing and shipping, they happen to make a perfect product for dropshippers, too. Shapewear comes in multiple styles — some can be worn under clothing, some over and some come in the form of lingerie.

You can find almost any style, color, and size to stock your inventory with and you can cater to the different needs of your customers. With even big fashion houses and brands stocking shapewear, it is apparent that customers continue to pursue products that offer them a slimmer silhouette — which means that this trend is not going anywhere for a while. Athleisure is described as activewear that is worn as an everyday look instead of for solely athletic purposes.

How To Find Trending Niche Products To Sell

As a seller, this opens a wide door for you as you can sell multiple products such as leggings, sweatpants, t-shirts, shoes, socks, headbands, sports bras, etc. What makes athleisure great is that unlike most fashion trends, it is here to stay. This niche also gives you a great entry point into other market segments such as sports and fitness or health and holistic living.

With social media platforms like Instagram and Pinterest making athleisure even more popular and influencers promoting athleisure products, the trend is going to be around for a while. Another trending product category that has its roots in the minimalism trend is minimalist watches. Social media has helped make this product extremely popular through influencer marketing which is one of the major reasons why this has been such a trending product category as of late. If you do decide to break into or explore this niche, you could leverage the power that influencers have in the segment to make some really captivating ads and marketing campaigns.

This may help boost engagement with your brand and drive up those sales. Backpacks have increasingly become a very popular trend in recent years. Part of this can be credited to startups on crowdfunding platforms such as Kickstarter and their mission to create the perfect urban backpack but carrying backpacks to work has also become cool again and now there are many types and styles that are easily accessible in shops.

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The new style of anti-theft backpacks that safeguard the belongings of urban commuters, or the tracking systems and battery charging capabilities of high-tech urban packs has ushered in a new age for a product that used to just be seen as a back-to-school special. As a merchant, stock and sell different types of backpacks that could be targeted to different age-groups, activities, and styles — such as to students, travelers, IT specialists, urban commuters, etc. This trend is a great way to explore the different direction that one product can take you in.

While a mattress might seem like an awkward fit on a trending products list, it makes total sense. Not only is there almost always a demand for mattresses but with the evolution of technology, mundane and everyday objects like mattresses have also evolved. Just a few examples of the new breed of high-tech mattresses include ones that track your sleep and sleep health, ones that have an auto-temperature settings that cool down in the summer and heats up in the winter, ones that are attached to automatic coffee makers and ones that have a built-in vibrating alarm system, to mention a few.

Even the benefits of mattresses differ: Some aid in orthopedic healing and others help with sleep disorders — the choices are vast and the technology is constantly evolving. It would be a very smart idea to jump on this trending product while the market still has space to carve out your own niche in. People have been using essential oils for centuries. Several religious, cultural and wellbeing practices involve the use of essential oils.

Every essential oil has a plethora of different benefits, for example, lavender helps with relaxation, tea tree oil is considered great for the skin, peppermint oil is known for its antimicrobial properties and is a remedy for digestive issues and bad breath, etc.

Finding Your Niche in 20mins or Less, with 3 Simple Steps!

A diffuser specifically designed for essential oils is a great delivery system to get the scent of the oils into the air in order to benefit from their natural properties. The reason that this product has become so popular over time is because a spa-like ambiance at home can easily be created just by switching up oils for different scents or purposes.

The best part is that users can create and diffuse their own personalized scents using this product without the need or use of any harmful chemicals. If you are a seller and would like to break into this segment, you can sell a mix of the electric and heat-based works with candles diffusers and stock your inventory in a way that your customers have options to pick from. Creating essential oil kits for specific purposes such as a destress kit, revitalize kit or energy boosting kit may be a good option to help consumers find the right product for them and increase your sales.

Since sustainable living and personal wellbeing are major trends at the moment, products like the essential oil diffusers are going to be trending for a while. Chalk paint is another major trend in the DIY and home decor industry. With the influence of social media- specifically Instagram and Pinterest- on consumers, chalk paint has become fairly popular.

Chalk paint is also a great way to give an old piece of furniture a different look. One of the reasons it is so popular is also because it is a paint that requires no stripping, sanding, or priming. As a merchant, consider whether you can sell chalk paint or related chalk paint accessories to your market or if you can sell furniture and homewares customers can apply chalk paint to.

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Terrariums are glass containers that can sustain tiny ecosystems within them. They can accommodate all sort of living things, but they are usually planted with a variety of small succulents. Over the past couple of years, these indoor plants have been trending both as gift items and as home decor accessories. As a merchant, you have the option to sell terrariums as a whole or in parts. Either design and create your own terrariums and sell them to your target market or sell the glass containers, succulents, soil, planting tools and decorative accessories separately.

If you do choose to sell each terrarium-making item separately, also consider how you can make the items into one kit for first-time buyers or bundles for gift givers. For more information on how to start a terrarium business from scratch , check out this post. Vegetable spiralizers have been all the rage lately. For anyone who is looking for a healthier alternative to noodles or pasta in their day-to-day diet, there is now a perfect solution.

Vegetable spiralizers are basically shredders or graters that make long noodles out of vegetables such as zucchini, carrots, sweet potatoes, cucumbers, etcs. There are multiple types of spiralizers: Handheld spiralizers, stationary spiralizers, counter-top spiralizers and electric spiralizers are the most popular. For vendors, this means that they can stock their inventory with multiple versions of the product and provide a greater variety to their customers. Grill mats are another one of those mundane products that consumers may not necessarily think of buying, however, they do upsell very well.

Grill mats make grilling easier by providing a non-stick surface that is easy to clean up. Due to the products being reasonably cheap, grill mats can be sold in packs to boost average order values.

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Fairy lights are another product that have become extremely popular due to social media sites like instagram and Pinterest. People have been using these for home decor, in restaurants to create an ambience, as holiday decorations and more. There are entire social media pages dedicated to teaching consumers how to utilize fairy lights and style them to their taste.

These lights are often bought in bundles and can be sold with other decorative products, too. Car and automotive accessories is a great niche to break into because the market for these products is relatively new to the ecommerce industry. One of the top products in this niche is car windshield protectors.

Reasons to Sell Niche Products

How To Find Trending Niche Products To Sell. The general process I like to follow is: Research ideas in Google Trends; Find market data to see if the industry. The first step to ecommerce business success is finding a profitable niche. Before choosing a niche and the product or service to sell, you need to do your.

The reason this product sells well is because it is a practical tool that is essential during the colder months or in places with lower temperatures. Stocking up on these can prove beneficial for consumers in the longer run towards the end of the year and they can beat pricing surges when the demand drives them up. The reason this product would be great for dropshipping is because they are inexpensive to source and are eligible for ePacket delivery due to their lightweight and low price.

In the coming decade, it is likely that nearly all lighting will eventually be converted to LED lighting. With more and more drones from companies such as DJI being sold and setting trends, looking into the future it appears they will only be getting more popular. As a merchant, think about whether you can sell drones, who you can sell drones to, or whether you can sell drone accessories or services.

This year, expect to see drones as one of the top trending products, however, expect further advancements in technology that will allow consumers to integrate drones into different aspects of their lifestyles. First, auto follow drones are coming into trend now because their advanced technology allows users to manage the drone in a hands-free way.