There is no discussion at all on the underlying technology. The book rightfully spends a fair bit of time talking about privacy. However, they don't actually say anything meaningful. A large portion of the book Just okay. A large portion of the book simply alerts the reader of a coming chapter dedicated to privacy concerns.
The chapter then simply restates that privacy will be an issue, with no further information. At the end of the day, a blog post with a few bullets about the different coming contextual devices would be just as informative. Skip if you're looking for something deeper. Jun 13, Allisonperkel rated it liked it Shelves: non-fiction , tech. Decent read on the near future with a broad overview of technology.
As a person who works with big data for a living, who worked on robotics, and who has a passion for sensors - there was a lot to enjoy about the book. Data, specifically data generated by things, will be huge and will have a dramatic impact on our lives. This book offers a glimpse but I don't think it added to the discussion: only summarized. Still, if you don't know much about data analytics or haven't heard of the Internet of T Decent read on the near future with a broad overview of technology.
Still, if you don't know much about data analytics or haven't heard of the Internet of Things, this is a good introduction and Mr Scoble and Mr Israel are very talented writers who have crafted an easy to read overview of one of the hottest areas of tech or maybe it's better to say the interception of several hot and soon to be hot sections of technology. Sep 30, Jeff Carroll rated it it was amazing. From my Amazon review: I was fortunate enough to receive an advance copy of this book and was literally unable to put it down. Yes, it's that good. Google Glass , quantified self i.
Easily the best book I've read this year. Dec 03, George rated it it was ok. Largely a waste of time if you've been paying attention to mega tech trends in recent years. Good predication on Mobiles, Sensors which gathering data about us in future circumstances. Moto X has a microphone that never turns off once you opt to enable it, even the phone's power is turned off. Feb 21, Kamalika rated it did not like it Shelves: digital. I didn't much like it. The authors do start off by mentioning that the book is a collection of their interviews with leaders who are on the fore front of technology.
But I didn't think that was warning enough for what was to follow. The entire book felt like a string of examples strung together to make a logical chapter. I absolutely respect the authors who are veterans in their fields, and obviously know the who's who in the industry. But after a point it just felt like the books sole purpose w I didn't much like it. But after a point it just felt like the books sole purpose was to commend the achievements of those gentlemen. The only chapter which I like was the epilogue.
Because that was probably the most original piece of literature in the entire text. Dec 04, Lee rated it really liked it Shelves: non-fiction , technology , digital. Enjoyed reading this book. It's dated somewhat now as it's 4 years old and talking about technology. Still some really interesting concepts and predictions that still haven't quite come to light, but I reckon they will. The authors were just a little optimistic. Good forward looking statements for , but feels very dated in Many of the things stated as experiments have been deployed and tested in the field. Dec 21, Documentally rated it it was ok.
It took me a while to read this as the great work of wearable tech pioneer Steve Mann appeared to have been shoehorned into a passing sentence in exchange for some epic Google Glass worship. This enraged me so much I threw the book across the room. Never done that before. I like Robert Scoble. I don't know Shel Israel. I really didn't fall in love with this book. But I guess I may not be its target audience. If you don't click on the occasional tech themed link as it flies by on twitter, and if yo It took me a while to read this as the great work of wearable tech pioneer Steve Mann appeared to have been shoehorned into a passing sentence in exchange for some epic Google Glass worship.
If you don't click on the occasional tech themed link as it flies by on twitter, and if you read this in the first month of its release, you may well find a wealth of value. If you do keep up with tech news it's a collection of known knowns with what appears to be a heavy dose of sponsored opinion. In my opinion.
Be warned though. I found the overt product placement of the books sponsors lessened my trust in the authors opinions. If this were a website I'd get it. I'd naturally question everything I read and I'd also take comfort in the fact that the content could be continually updated. This kind of writing dates pretty quickly in paper form. I guess writing a book that's out of date the moment it hits the press makes it easier to drop out updates and reruns.
It would certainly fit in with the feeling that this was a project focused on making money. Strange when Robert Scoble is famous for how much content he freely torrents into the feeds. I wish that when the news broke about Edward Snowden they stopped, reassessed the message, and rewrote from the ground up. But they didn't. There is an apology towards the end.. In their own words.. But the trust in the mega corps is lost. They are as unapproachable, unreachable as the governments they conspire with.
Shel and Scoble want us to feel safe, sat in prisons made with our own data. I'm not talking about privacy, I'm talking about choice. It's getting harder and harder to watch the watchers.
I take some solace in the sentence they write "But shouldn't there be an easy way to take a break from the relentless eyes, ears and data collectors that are a part of life in the age of context? In their apology they call them 'national' issues. They are much bigger than that. They shadow everyone with a device in their hand. Google are not the knights in shining armour in all of this. The book would like us to think they are. They could be if the right people get involved at the heart of the company.
Scoble and Israel are potentially those kind of people. I hope the next book is unsponsored and a kick in the corporations pants. I'd certainly buy that one. I'm giving this two stars because it covers the basics with lots of context but not much meaning. It also got me thinking that if it's going to become common practice to fill technology books with adverts, then Glass need to develop some kind of ad blocker that works on printed material.
Sep 30, Jennifer rated it really liked it. The authors paint a picture of an exhilarating, brave new world; one Scoble and Israel don't have to work hard to sell me on. But, as I learned over the past decade working as a consultant, I am not an average person. Scoble and Israel aren't either. They know most of the ideas in Age of Context will be scary for some people. And their enthusiasm is tempered with warnings about the inherent privacy concerns that will come with these changes and is informed by a deep understanding that the innovators who are creating these technologies are still miles ahead of the general public who will someday use them.
Scoble and Israel's chapter on marketing in particular does a great job of outlining the Herculean efforts that will be needed to convince companies to shift from the mass marketing of generic content to huge swaths of the public, to the "pinpoint marketing" of highly targeted content to specific markets using contextual awareness to increase effectiveness. As I've seen firsthand, far too many companies still insist on having complete control of all their marketing conversations; they talk, we listen.
For something like "pinpoint marketing" to work, they will need to learn to let us do the talking while they concentrate on the more challenging but ultimately more rewarding and lucrative task of ferreting out our signals from the noise, responding to our requests and marketing the appropriate messages to us in return.
Most companies are not only miles away from integrating The Internet of Things, Google Glass and geofencing into their marketing strategies, they're still doing things like fighting with IT to get a firewall lifted to create a locked down Facebook Fan Page, upon which no "fan" will ever be allowed to post. Companies are still scared of operating in a remotely social world. A brave new world, woven together with contextual technology, is likely the stuff of nightmares. But technology is continuing to evolve and grow at increasing speeds, whether the average Joe or Jill has nightmares about it or not.
This book is a helpful reminder that, sooner or later, the Age of Context will be staring all of us in the face. We'll need to decide if we're ready to step into the unknown to stay competitive or if we'll cling to the familiar and risk becoming obsolete. The "Age of Context" will be an "Age of Opportunity" for those of us who are bold enough to claim it.
Personally, I can't wait The future is awesome. Anyone who knows me knows that I absolutely love science fiction. There is a lot I like about it, but one thing I really enjoy is speculating about how technology will change our society, revolutionize our culture and alter our daily lives. This book reads like science fiction, but it's not. I've enjoyed following Robert Scoble as he has blogged and vlogged about technology for a long time.
This book is the culmination of all the research he has done through countless interv The future is awesome. This book is the culmination of all the research he has done through countless interviews with entrepreneurs building new technologies. The premise of this book is that a new age is upon us, an age in which technology will be contextual, meaning it will understand the world around it and the context in which it is being used.
The obvious example of this is Google Glass, which will not only know what you are searching for online, but it will know where you are and what you are looking at. This book goes through a laundry list of technologies that currently exist. Many are either available for purchase or will be within the next few years. A few of my favorite examples were self driving cars, asthma inhalers that contain a GPS and can report on areas that are more likely to cause asthma attacks and share that information so that people with asthma can avoid areas with low air quality , health devices that monitor everything from heart rate to blood sugar, and even a bra that prevents sexual assault by delivering an electric shock to an attacker, but not the individual wearing it.
This book also delves into some of the creepier sides of contextual technology. The more information our devices know about us, the more potential there is for information to be shared where we don't want. Either way, we want to know what is being done with our data. As the book says, every individual will decide whether to fear this new contextual age or embrace it.
However, I liked what Isaac Asimov had to say, "I do not fear computers. I fear the lack of them. In 5 years when all of these technologies are available in stores it will be old news. In 10 years this will be a history book. In the end, as Arthur C. Clarke said, "The limits of the possible can only be defined by going beyond them into the impossible.
It's a great time to be alive. Welcome to the age of context. This is an important book by writers who have proven their ability to project trends in consumer tech use. It can be quite off-putting if we can get an ad that tried to target us, but was wrong. One example in the b This is an important book by writers who have proven their ability to project trends in consumer tech use. One example in the book is of a writer having mentioned a plane crash, and then getting an ad for plane travel. That, of course, achieves the opposite of the intended effect The trick is for the tech to get it right, and make us happier by fitting our current needs.
By using that aggregate data individuals need not be identified , the system could warn legal guardians of asthmatic kids to avoid a particular block when walking to school. Perhaps there was construction going on there kicking up particulate matter, but the why of it doesn't matter in this case I liked that they talked to a lot of the people involved in these industries, and not just the big players. One weakness in the book is that there isn't much discussion with sociologists or others who deal with the people side. It is easy to predict where technology could go, but predicting which technologies will become accepted and part of society is the real challenge.
The authors write as though that's their area of expertise, but don't explain how they know what will be adopted and what won't. Overall, I recommend this book, in part for the "gee-wow" moments. My guess is that looking back at it five years from now, people will consider it unusually insightful. If you aren't already interested in the tech, though, it may seem more like a "geek show" than the big tent.
I e-mailed and offered to do so. He provided a PDF of the book. Scoble and Israel's enthusiasm for technology is infectious. Folks who read them are inundated with that on an almost daily basis. This book captures much of what Scoble has been describing in his posts for the past year or so. It's the natural progression of technology. As such, we are walked through several scenarios of what the future will look like.
It's exciting! But I wonder who this book is really for. It reads as a very temporary text. Imagine a book written at the onset of the Miami Vice brick cellphone era. Technology was exciting then too, but certainly few are interested in reading such text today. Even the literary classic has fallen off the syllabi of English courses. The text is an easy read.
Nothing will slow the reader down at all. My PDF copy had many hyperlinks that I imagine will be live in the final release, although they did not work for me. One issue I had with the book was the use of the third-person to describe Scoble and Israel. They were upfront about its use. I took it that on a couple occasions they would be used. Unfortunately for the reader, personal experiences were used heavily. I found the third-person description of themselves awkward. Either refrain from using personal commentary or use first-person in those passages.
I would have enjoyed a deeper discussion of government's impact on contextual technology. As a political geek, I think government's role will have much to do with the expediency that much of what was discussed will occur. This is a solid read. I have never read a book that had references to the current month in it. Kudos for being timely! Age of Context — A look into the future or the now of business. This is a look into what is going on right now in the world of business, since writing this, Israel has written another book on the same topics that update things and bring everything into the new and ever-changing world of social media.
Narration was done by Jeffrey Kafer, and boy does he nail this. How hard do you think narrating a book about technology and business is? Israel and Scoble really have a grasp of what is going on, and it shows in their expert analysis and explanation of these sometimes confusing technological topics. They will definitely be added to my list to read in the future, and I sure how Kafer will narrate for them again!
The authors seem to understand this and write everything out as it stands now and even go into detail about things that are coming soon. This should be required reading for business majors at all major colleges. Dec 14, Nick rated it really liked it Shelves: non-fiction , tech. The Age of Context is an optimistic view into our present and the future of computers. As a computer engineer, this book definitely excites and inspires me.
The main ideas of this book will remain with me as I develop new software. As this book was published in July, just as the NSA revelations were coming out, the view of privacy and security seemed a bit brushed off. The issue of keeping our data private has become much more important over the second half of the year. If users are going to hand The Age of Context is an optimistic view into our present and the future of computers. If users are going to hand over plenty of personal raw data, companies will need to show more than ever that privacy is important to them.
Computers will become smaller, more powerful, and do a lot more things. That's good. I do think, however, we should set a goal of where we want to go rather than haphazardly build products. In the last chapter, Scoble imagines a future where he has a computer that is integrated into his brain which can tell him things and do things via signals in the brain.
No talking or gestures are required. However, this reminded me of a book I once read called "Feed". This book is set in a future where individuals replace their brains with computers and get access to social activities and news. Everything they think or say is monitored and may be sent to advertisers. Also, the system may send information to the user for whatever reason. What I took from the book was that technology can be great, but we should make sure we have limits.
With contextual technology, consumers will be empowered. Yet so will the companies. Everyone will become more integrated with each other and this will create a fine line. In order for our future to be as great as our dreams hope, there must be balance. Dec 05, Jimmy Williams rated it really liked it. This book is about the future as well as the present. The technology discussed in this book is both exciting as well as scary. I understand the idea of privacy no longer exists.
I also understand that innovation and technological advances are going to happen and how we operate as a society will have to adjust. I also believe that corporate personhood is a dangerous thing. I understand why it exists but it has gotten out of control. That argument is for another day.
That in itself scares me considering the amount of data I give Google on a daily basis. This book discusses how we knowingly and sometimes unknowingly give up more and more data on a daily basis. As our devices become smarter and more efficient the amount of data we give away will be astronomical. This book not only discusses some of the exciting new technology on the horizon but it talks about the social and legal issues that will arise because of the technology.
I enjoyed the book and it made me think which is always a good thing. Dec 07, David Hodges rated it did not like it. Even though I am very involved in the world of computing, I can't say that the future these guys hold out to us is very appealing. Why we want sensors and smart appliances to do things for us is beyond me. Why would I want smart agents suggesting what to wear and where to eat and what to see? How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know?
In Prediction Machines , three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.
Much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives - from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture - can be understood as the result of a few long-term accelerating forces.
Both have reputations for complexity.
But the basic ideas behind them are, in fact, simple and comprehensible by anyone. These dynamic and illuminating lectures begin with a brief overview of theories of physical reality starting with Aristotle and culminating in Newtonian or "classical" physics. Like it or not, your every move is being watched and analyzed. Consumers' identities are being stolen, and a person's every step is being tracked and stored. What once might have been dismissed as paranoia is now a hard truth, and privacy is a luxury few can afford or understand. In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility".
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads.
When done right, marketing seeks to make change in the world. Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us towards richer and fuller way of living and connecting. The ultimate guide to building an app-based business - now revised and updated. Apps have changed the way we communicate, shop, play, interact and travel, and their phenomenal popularity has presented possibly the biggest business opportunity in history.
In How to Build a Billion Dollar App , serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success. In , co-authors Robert Scoble and Shel Israel wrote Naked Conversations , a book that persuaded businesses to embrace what we now call social media.
Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we'll need next and serve us better than a butler or an executive assistant.
The resulting convergent superforce is so powerful that it is ushering in an era the authors call the Age of Context. In this new era, our devices know when to wake us up early because it snowed last night; they contact the people we are supposed to meet with to warn them we're running late.
They even find content worth watching on television. They also promise to cure cancer and make it harder for terrorists to do their damage. Astoundingly, in the coming age you may only receive ads you want to see. Scoble and Israel have spent more than a year researching this book. They report what they have learned from interviewing more than a hundred pioneers of the new technology and by examining hundreds of contextual products. What does it all mean? How will it change society in the future? The authors are unabashed tech enthusiasts, but as they write, an elephant sits in the living room of our book and it is called privacy.
We are entering a time when our technology serves us best because it watches us; collecting data on what we do, who we speak with, what we look at. There is no doubt about it: Big Data is watching you. The time to lament the loss of privacy is over. The authors argue that the time is right to demand options that enable people to reclaim some portions of that privacy.
Any additional comments? I can strongly recommend this book with a significant caveat. You must read it within the next year or so. There are plenty of stimulating examples and conjecture for the hardcore tech enthusiast, while still being accessible for the interested layman. From a vision perspective, I think Scoble and Israel largely get things right, although some of their timelines might be a little optimistic. Companies seem to be progressing a little more slowly in developing competent analytics than many would expect.
But then, futurists seem to consistently overestimate software advancements — writing intelligent, context-aware software is proving challenging. Scobel and Israel are a top IT reporting team. Maybe THE top team. They have an intriguing curiosity, wonderful access, and an ability to translate tech complexities into colloquial English. But, high tech becomes old tech at blinding speed.
Age of Context: Mobile, Sensors, Data and the Future of Privacy Paperback – September 5, In , co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Scoble and Israel have spent more. Editorial Reviews. About the Author. Shel Israel and Robert Scoble have been friends for Age of Context: Mobile, Sensors, Data and the Future of Privacy - Kindle edition by Robert Scoble, Shel Israel. Download it once and read it on your.
A lot of their material was… well think of a banana. You know how quick the yellow ones become brown? We'll this banana was flecked when I read it, on the way to brown. Get it while it's fresh, huh? Jeffery Kafer's a good fit for the read he helped me enjoy the listen. If you could sum up Age of Context in three words, what would they be?
Technically relevant geekinfo. What was one of the most memorable moments of Age of Context? I especially enjoyed the section on Google glass and how most people are initially opposed to it until they wear one and within 5 mins they want to own one. Which character — as performed by Jeffrey Kafer — was your favorite? Robert Scoble's persona really resonated with me via Jeffrey Kafer.
I felt as though Robert was really speaking. Was this a book you wanted to listen to all in one sitting? I listened to this book while commuting to work and on two plane flights. I prefer to consume audio books in small snippets so I can contemplate what the content is about. Especially with technical content such as this. I even found myself going back and re-listening to some sections to clarify some questions I had.
I enjoyed the book content and narrator. Jeffrey Kafer has a clear and concise voice that is well suited for many book styles. Thank You Jeff! What did you love best about Age of Context? As a lover of technology and a fan of the Jetsons I enjoyed this book. This book is about the future as well as the present. The technology discussed in this book is both exciting as well as scary.
What made the experience of listening to Age of Context the most enjoyable? It gave a good overview of the trends in technology shaping future society. The whole aspect of context - the trend towards the weaving together of data and information from different sources and contexts giving a whole new dimension to our lives. It was a pleasure to listen to, and although many subjects dealt with in the book - like self-driving cars and Google glasses - are well known novelties by now, the book dealt in depth with the possible implications of these different new technologies.
By far, the content was the most enticing aspect of this. I actually had volunteered to listen to this, thinking it was fiction my fault for not reading the description more carefully and was initially surprised to find it non-fiction What did you like best about this story? Completely fascinating material.
Science-fiction becoming reality in ways that can only make your jaws drop. How does this one compare? I have heard samples of Jeffrey Kafer's performances, but not a long-form as this one. Jeffrey does a great job of delivering the content in a way that draws you in and engrosses you in the material so smoothly that I sometimes found myself forgetting it wasn't him that wrote this!
It's one of those that you wish your drive was longer so you could keep listening. I would recommend this book to just about anyone! Would you listen to Age of Context again? Yes, I would listen to Age of Contest again. I'm not the biggest fan of non-fiction books but Jefferey Kafer was able to keep me interested. I was very interested in the section about advances of Context as it relates to the medical field.
As someone who has a family history of cancer, any kind of advance detection is a benefit to me. I liked the way Mr. Kafer kept me engaged in the story.
As this was non fiction, the content could have been 'dry' but Mr. Kafer's narrating kept me entertained. If you were to make a film of this book, what would the tag line be? The future is closer then you think.