The key is to make people want to buy from you and no one else. And to do that you need to make your store standout. Company 2 snagged me as a customer because their emphasis on good customer service was plastered all over their website. So what is the secret to marketing your store?
And to accomplish this feat, you need to have engaging content. You should think of your ecommerce site as a content site that happens to sell products.
For our store, my wife and I engage customers by providing useful craft tutorials and other projects that can be created with our products for free. Instead, they read about some of our cool DIY wedding projects and want to make it themselves. In the future, we also plan on adding video tutorials to our store as well. Instead of a direct sales pitch, show them that you are a real person and that you are passionate and care about your products.
In order to be successful, simply listing your products online is just not going to cut it especially when you are just a small niche store with no reputation.
Strive to make your business stand out! Let customers know what you are good at and pound that idea home. In this 6 day mini course, I reveal the steps that my wife and I took to earn thousand dollars in the span of just a year. Best of all, it's free and you'll receive weekly ecommerce tips and strategies!
Just kidding, of course this is a long process with tons of trial and error on the flying improvising and learning. Thanks for sharing your experiences with the newbies.
To make the battle easier to win, below are 47 easy, yet effective, ways to attract customers to your new online store when you have a really tight budget. No matter if you already have your online store for some time or you are just starting your adventure with e-commerce – you won't succeed unless you can attract.
Indeed, a customer may not buy from your because of superior product or lowest pricing. I wonder if this is something that can be realistically be done alone. When its just you and your business, is it possible to be an expert in everything? I remember over the holidays I definitely made repeat customers when I took the time to make sure they got their packages, especially when I saw that there was failed delivery attempts. Just sending them a quick email letting them know that USPS came by just in case they missed the delivery attempt slip, which they did often times made a difference.
You just have to be an authority and make your store stand out.
Customer service is just one way of doing this. Jessica from Babbaco was a one woman show and yet she pumps out interesting videos on a regular basis. I believe its a combination of customer nurturing and customers service.
Steve, First of all, you are hilarious! Second, I love your blog and found it just in time! I have been creating, adjusting and developing my online store for almost a year. No big whoop! It is so much about building relationships.
So, that is what I am doing now. If others see that you share posts, they'll be more inclined to post about your company and, in turn, create an online conversation. All of their friends and family see the posts via social media and it provides us with great content for our blog and social channels. Infographics are an eye-catching type of content marketing, notes Jamal Asskoumi of League of Trading , a marketplace for game accounts: "An interesting and easy-to-read infographic will definitely be clicked on, shared and even linked to. All this would mean direct traffic and customers to your business.
Choosing an unorthodox approach to attracting new customers can really pay off. Lisa Chu of Black N Bianco , a children's fashion site, employs a free gift lottery system through social media to "keep our customers amused and entertained. For Adam Lawrence, CEO of the men's sock company Strolling Wild , the key is "finding new networks and platforms that have just hit or are soon to hit some form of critical mass.
Another advocate of new channels is Alexander Ruggie of Restoration , a home restoration company. He suggests using Periscope "to make a live streaming commercial of your product or company.
If done incredibly well, the product itself can gain a live streaming audience and that's worth its weight in marketing gold. Scott Gabrielson of the fashion label Oliver Cabell also does things differently. Selling repels people rather than attracts them to your business, especially on social media sites.
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