I enjoyed this book. The author did a good job bouncing from company to company, stating the issues that faced them each individually and also collectively.
He also skillfully showed the numerous issues that led to the economic catastrophe for the Big Three. I wish he would have spent more time on the "resurrection" of the auto industry as a balance to the downfall. I suspect that the author did not say as much about the recovery of the auto industry because it wasn't complete when he published I enjoyed this book.
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I suspect that the author did not say as much about the recovery of the auto industry because it wasn't complete when he published the book. May 09, David rated it really liked it Shelves: business.
This book is totally in my wheelhouse -- a well researched, nonfiction business narrative written by a respected journalist. Fascinating insider account of what went wrong with America's Big Three auto companies and how they turned around Ford , or were turned around against their will GM, Chrysler. Feb 02, Joline Godfrey rated it it was amazing Shelves: stage-5 , career , how-to-use-money-to-change-the-worl , think-tank , how-to-exercise-the-entrepreneurial , legacy-and-succession , ages , leadership. This was a page turner, really. The behind the scenes story of what happened in and to the car industry as the economy was tanking post , could only be told by an objective insider--and NYT reporter, Bill Vlasic, writing for the Detroit Bureau, is just that.
This is a story that covers both the foolhardy and the wise; the prescient and the blind. And the inside the story story of Bill Ford's actions are such I've almost decided to buy one of his cars. We'll see:. Feb 16, Karen rated it really liked it. This book covers the Detroit car industry from about including the bailouts of Chrysler and GM and the restructure of Ford. These three companies all started with the same problems a rise in gas prices, higher than projected payments to employees and former employees, declining sales, poor quality cars but took three different approaches to solving them.
It sounds really dry, but it's a very readable book that brings the auto executives and other major players to life. Jan 10, Rachel rated it really liked it. It was in interesting look into how the Big 3 saw the challenges facing them with the economic downturn in and reacted or ignored per their company heads.
It was also interesting to compare my experiences at work with what was happening with those companies. In some ways they were very similar and in others, they were radically different. A good read for those who would like to see how not to react to an economic downturn.
Feb 09, Denise rated it liked it. Essentially an opera in 3 act. I was quite familiar with act 1 reason for the fall of the auto industry act 2 how it has fallen and I finished 27 chapters in record time. It was fun to read about behind the scene juicy bits. Act 3 the bailout and resurrection was quite short chapter and left me unsatisfied.
May 07, Peggy rated it it was amazing.
Aug 02, Andy rated it it was amazing. Best of the books on the Big 3 collapse. Vlasic is a veteran of this beat and it shows throughout his reporting. He interweaves the story of Ford, GM and Chrysler well and makes it into a page turner. Feb 16, Manoj Sati rated it liked it.
Mar 25, Aburnap rated it it was amazing. Amazing book about the situations leading up to the demise of the big 3 automakers and subsequent foreshadowing of their return that reads like a thriller! Hard to put this book down, which to be honest was very surprising going into it! Feb 05, Marshall rated it it was amazing. Really good book about what truly caused the great meltdown in for the Big 3. Out of all the automotive books I've read, save for some of the stories about Chrysler in the 80's, this book is definitely probably one of the best.
Feb 23, Dennis Willingham rated it really liked it Shelves: , kindle , non-fiction. The author is a detroit based reporter with great contacts, the deep background and extensive iterviews with many of the participants was outstanding.
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Jan 16, Ganesh rated it it was amazing. Amazing details and sneak peak in to the ups n downs of the car industry and the big 3. High recommended read. Could not keep the book down.
Was as engaging as a thriller novel, but with a lot of great content. Get to see what each CEO and board generally go through at least at a high level. Aug 05, Julia rated it liked it. Retrieved November 11, Retrieved December 3, Retrieved December 9, Retrieved January 8, Retrieved January 14, Retrieved January 21, Retrieved January 27, Retrieved May 17, The Futon Critic. April 4, May 10, Retrieved April 27, Flixster , Rotten Tomatoes.
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